We are thrilled to welcome a fantastic new member to the Sidekick Selwyn team: Alison Hogg!

Alison is a Senior Accountant, and is passionate about helping businesses unlock their full potential through systems and technology. With a knack for discovering “A-Ha” moments, she loves guiding clients to innovative solutions that streamline their operations and drive success.

Before entering accountancy, Alison worked in the construction, transport, and design industries before picking up the calculator and becoming a fully qualified Chartered Accountant. She gained a Bachelor of Applied Management, majoring in Accounting, from Manukau Institute of Technology and then Ara Canterbury. Alison relocated from South Auckland to Canterbury in 2016 and has recently gained a Graduate Certificate in Professional Coaching, specialising in working with Small Enterprises. She has worked for accountancy firms both large and small before joining Sidekick in 2025.

When she’s not optimising workflows, you’ll find Alison testing new technology, indulging in craft beer, or building her next dream home in The Sims.

We invite you to book an appointment or pop in to say hello. Discover how our growing team at Sidekick Selwyn can support your financial goals with expertise and a friendly touch!