The first Devold of Norway concept store in New Zealand has opened its doors in Wanaka. In a stunningly revamped space with a contemporary feel, Devold of Norway brings a touch of Scandinavia to the Southern Lakes.
Established in Norway over 165 years ago, the Devold of Norway brand has found international acclaim with their high-performance wool garments and their sustainable ethos – from sheep to shop. Every garment is designed in Norway and comes with a tag showing the farm from which the wool originated. This stems from the belief that transparency is critical in any sustainably driven business model, not only to ensure accountability, but also because shoppers are increasingly concerned about the planet and are looking to make more informed purchase decisions.
You can also check over on their website where they share fascinating insights into everything from the multi purpose use of wool to fashion and sustainability. They also have an exciting update about their new $40 million wool contract.
They had some very kind words about their relationship with us:
“Sidekick do our monthly accounts and when your buying and selling greasy wool using 3 different currencies numerous countries as well as importing and selling finished Devold garments both here in NZ and Aus it can all get very tricky.
Both Chris and Erika have been amazing with their dedication and taking the time time to know our business which is not straight forward. We at Devold want to be the world experts when it comes to Merino garments but we can only do that if we surround ourselves with like minded people such as Chris, Erika and Sidekick.”